A balanced, exfoliating clay cleanser
Modern soaps can be harsh on the skin, disrupting pH balance and stripping away natural moisture. Loam is exceptionally gentle, balancing, and nourishing—safe for everyday use.
This powder-to-paste cleanser harnesses the purifying action of French green clay, which gently draws out impurities while ground oats soften, soothe, and replenish vital nutrients and moisture. Aromatic herbs offer antimicrobial cleansing through their volatile oils, while roots and seeds ground, restore, and revitalize the skin’s natural radiance.
Grounding ritual of Earth and clay—slow down, connect with nature & rediscover the joy of painting your face with mud.
Loam is more than a cleanser; it is a ritual—an invitation to slow down, reconnect with the Earth, and engage in the grounding act of mixing clay with water. Rooted in the Earth element, Loam recalls childhood days spent making mud potions, hands in the soil, fully present. As you move through the modern world, let this daily ritual be a moment to reconnect to Mother Earth and your wild nature.
Suggested Use:
Daily Cleanser – Pour about 1 teaspoon of Loam into the palm of your hand and mix with water to form a paste. Apply gently to damp skin, massaging in circular motions for light exfoliation before rinsing.
Deep Treatment Masque – Mix 1 teaspoon of Loam with a few pumps of Golden Hour Face Serum, another herbal-infused oil or oil-based face serum, and Alchemical Waters (any hydrosol). You can also blend it with honey, aloe vera gel, herbal tea, toner, or yogurt to reach your desired consistency. Apply to the face and neck, then relax into a bath, facial steam, or sauna. When ready, rinse thoroughly and follow with hydrosol and moisturizer.
ORGANIC + WILDCRAFTED INGREDIENTS: Green clay, oats, fennel, lemon balm, marsh mallow root, burdock root, calendula, anise seed, thyme, lavender & chamomile
All ingredients are from trusted organic, pesticide-free, biodynamic, local, and/or respectfully wild-gathered sources.
